This task is nice to have, because if we talk to our customers and ask them: "how important is it for us to have a sales team?" The only answer I can imagine as a response is something like "It'd be nice, since you could grow faster". But in reality it doesn't benefit them all that much.
I say users affected == 10,000 because our expectation with a sales hire is to double our user base over the next quarter. Hence we are providing value to 10k new users.
Cost = days —> we have to interview, talk with team, negotiate offer, at least a couple days of work.